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2004 World Technology Awards Winners & Finalists

Mark Dziersk

Please describe the work that you are doing that you consider to be the most innovative and of the greatest likely long-term significance.

I have built a reputation during my 20-year career for pushing the boundaries of design through innovation, as expressed by my leadership and award-winning designs, as well as in the designs I attempt to inspire at Herbst LaZar Bell Inc (HLB). Currently, I am Senior Vice President of Design at HLB, where my responsibilities include all aspects of industrial design management, including human factors research, product positioning, liaison to market research, engineering, and prototyping functions. It is through my leadership with this firm, and in the field, that I believe I am having the most impact, and long-term significance to the profession of design.

During my tenure with HLB, the firm has been revived as a brand that is widely recognized in the design and business community, receiving countless awards for such diverse designs as the Motorola NFL Coaches Headset, the first Internet gas pump, the Papermate Liquid Correction Pen; lifesaving products such as the Ethicon Mammotome Handheld Breast Biopsy System, the ZOLL AED Plus heart defibrillator, Celsion’s breast cancer treatment system, and virtually thousands of other products and innovations.

I have brought to HLB a willingness to explore new directions, as well as to meld those explorations with the pragmatics of production and human factors. My 20-year-long portfolio exhibits a focus on universal design, morphing functionality and aesthetics to make technology both easier and more desirable to encounter and to use. And my efficacy is perhaps best expressed by the fact that I hold over 100 US patents.

During my tenure with HLB, the firm has gone from few awards to consistently making the list of top award winners in internationally recognized design competitions, including the Industrial Design Excellence Awards (IDEA), co-sponsored by BusinessWeek magazine and the Industrial Designers Society of America (IDSA). I have been personally involved in developing numerous products that have won design awards, including the IDEA, the I.D. Annual Design Review Design Distinction; Good Design Award, and many others.

From the point of view of advancing the profession of design, I have been involved with the Industrial Designers Society of America (IDSA) for nearly two decades; serving on the Board of Directors, as President in 1998, Annual National Conference Chair, and in numerous other leadership positions. In that time, I believe I have significantly advanced the repositioning of IDSA to focus on fostering students and young professionals through publication and membership discounts, national and regional portfolio reviews, communication material and events. As a result, almost 30% of IDSA’s membership is now earlier in their career or a student, preparing IDSA to serve the profession’s needs as it meets the new global business challenges in the coming decade. Currently, I am the Executive Editor of IDSA’s award-winning quarterly, Innovation, where I have been vigorously reformatting content, introducing new design elements, and bringing in a fresh range of authors and relevant topics from outside the field. The field has responded by pouring in letters to the editor for the first time in the journal’s 22-year history.

Throughout my career, I have attempted to foster an innovative spirit – being open to ideas, keenly aware of events and information, able to synthesize and produce change that has profound impact. And not only in creating concepts, but in the implementation and development process as well. Innovation of ideas can lead a profession, but only over time – and often by the time the innovation is fully adopted, it is dated, diluted and misapplied. Innovation that actually produces a concrete and measurable impact on the profession, one felt in the short term with long-term consequences – that would be my greatest achievement.

Brief Biography

Bio for Mark Dziersk - Recognized expert speaker in the field of Industrial Design, including design trends, innovation and the strategic value of design, lecturing at events, conferences and universities around the world.

- Responsible for all aspects of industrial design management at international product design firm HLB, including product design, packaging design, design quality, program budgets, client contact, human factors research, product positioning and liaison to market research and engineering functions.

- Also, Principal in the ‘Office of the President’ at HLB, providing strategic planning and direction for entire 75 person firm, with offices in Chicago, Boston and LA.

- Holds over 100 US patents.

- Recipient of dozens of design awards, including the Industrial Design Excellence Award (IDEA); ID Annual Design Review Design Distinction; Good Design Award – Chicago Athenaeum Museum of Architecture and Design; Appliance Manufacturer Excellence in Design, among others.

- Juror in numerous international design competitions, including the 2004 ID Annual Design Review, the 1999 LG Electronics Design competition, the 1999 Samsung Prometheus Camera Corporation Contest.

- Board of Directors, Industrial Designers Society of America (IDSA); President in 1998; also held numerous other leadership positions during 20-year association with IDSA.

- Executive Editor of Innovation Magazine – Reformatting content and introducing new design elements – field has responded by pouring in letters to the editor for the first time in the journal’s 22-year history.

- Quoted and featured in countless articles and news stories on design, including Time, Fortune, Wall Street Journal, USA Today, Washington Post, Chicago Tribune, Popular Science, ID Magazine, National Public Radio, Wired News, The History Channel, Oxygen Channel, etc.

- Featured in many books and journals, including International Design Yearbook, Graphis Design Annual, “Emotional Design: Why We Love (or Hate) Everyday Things,” and more.

- Adjunct professor at Northwestern University, Evanston, IL., Master of Product Development program (unique curriculum, no other similar graduate degree program anywhere in the US).

- Previously, adjunct professor at the Rhode Island School of Design in Providence, RI, and the New England School of Art & Design in Boston, MA.

- Founding Member of the Design Council of the School of the Art Institute of Chicago.

- Bachelor of Science degree in Industrial Design from The University of Michigan.

- HLB is responsible for such diverse and widely recognized designs as the Motorola NFL Coaches Headset, the first Internet gas pump, the Papermate Liquid Correction Pen; lifesaving products such as the Ethicon Mammotome Handheld Breast Biopsy System, the ZOLL AED Plus defibrillator, Celsion’s breast cancer treatment system, and virtually thousands of other products and innovations.

- HLB is consistently named one of the top ten design firms in the world by BusinessWeek magazine and the Industrial Designers Society of America (IDSA).