I was in a, I was in a conference in Cambridge, England about
two months ago and I saw James Murdoch, who's the CEO of British Sky Broadcasting speak.
And he's Rupherd Murdoch's youngest adult child. And Emily Bell, a journalist, with the
guardian in Britan, made some comment that the younger Murdoch responded.
Well I think that's a too simplistic an approach to what I trying to say.
And she said well simplisticity is my job. And he responded and you're very
good at it. And I, you know, sort of cringed, because he did a good job of summing up
what the journalist's role is.

We have a panel this morning of extraordinary people who go
extremely deep in their field. And my role for you will be to try to take their depth and
make it as simple as possible so that we can all relate it to each other's fields including, that if
we can all relate it, that means even a journalist can do it and that will make the good
building blocks for serendipity, indeed.

It occured to me that perhaps the most exciting thing about our world, about the technology world is that
each decade we seem to come up with a name. So the 80's were the decade of the Personal
Computer. The 90's were the decade of the Internet. And yet the name didn't come along, well
into the decade. I would summit that we, not only do not have a name for a decade in
general, the oddies never seen to catch on. We don't a name yet for the technology era
that we're in. And at least not one that everyone in the room would agree to.
Although, I bet plenty of people have have an opinion including our speakers this morning. So I offer
that up as my simplistic thought that we would like to be to identify the era that we're in the
decade that we're in. And I'm curious to hear to what extent each of our
speakers makes their bid for what the name of the decade that we are in. We'll start with
information technology, Tien Tzuo, is the Senior Vice President of marketing and the Chief
Marketing Officier officer at salesforce.com. Salesforce.com of course is a company who has two
Chief Marketing Officers I assume. One the gentlemen with the title that we are about to hear from.
And secondly the CEO of the company, Mark Bennyoff , who does his own marketing absolutely
for free and without taking a salary I assume, please welcome him.