21 years ago

my magazine, Time Magazine named his design, design of year for the apple. Six
years later Business Week, in a cover story, called him the influential industrial designer on the American
scene since the 30's. He had 15 years to catch us up on and 5 minutes to do it in. so perhaps he can
tell us what he's been doing most recently. He's a nominee for the World Technology Award for
design and we look forward to hearing from him. Hartmut.

I must say I'm very humbled by the previous presentation that actually shows that many of our problems.
I've not only just start on the top but I'll just start on the bottom. And however for this meeting today, I
was inspired by the Mass expedition yesterday which I think should be done differently, but that's
another topic. I took a little bit of an inspirational approach to this. The parts that connects when you
look at design how many people think it's about estetics or whatever but it's really much deeper.

So in very simple words, design connects our body and our mind and virtually our soul with both the physical
and the virtual world

and also it's about, yesterday Peter Dennings spoke about the great conversation and I agree
to one point that it's important to meet each other and talk to each other but I also think it's
important to understand that not everybody can do the same thing because many years of my life
I tried to become a musician. No matter how hard I tried and how really intensly I trained I could
not make it. So I think in one point you have a field of talent and that's the next point.

I think the most important thing to be a designer that you have a good understanding of philosophy
and good ethics. I think for we previously talked about blogs, the American legal system, in my
opinion does not work. That means we have lost ethics. What are we doing? What are the
effects? What will it do to people? And I think that is the biggest let down in our current society.
Society and economics we talk about the money but we talk very little about human progress and
also scientific knowlege is more, is defintely more center stage but I see it more as a tool and an
inspiration and also something you have to deal with. In the end I think we humans are connected
to with the artificial world by culture and the arts. So very

quick. So what I do, personally and about 2000 designers which went to (inaudible) which is about 200
people plus my students. It's probably about a couple of thousand of people who influnce directly or
indirectly. And I believe strongly that history of projects the future.

Designer have the advantage you can use visuals so the left side is a classic Japanese house which some
Europeans saw a couple of hundred of years ago and took it to Viena and then we have the new
invention of modern which actually was a very thousand year old design in Asia.

If you go to what (inaudible) did in terms of color and decoration and which was precieved as very
Avaon Guard it stands as houndreds of years as a vision opera. Finally, if

you go high-tech. If you look at the Egytian temples in Iraqi. Actually there was one of the
starts of our human culture will be destroyed. Go back Greek temple and micro processors is
always the same (inaudible). Humans are not that innovative in terms of how we think, how we
act and how combine. I think we have to be innovative improves our life and our society.

So one theme we do in frog we look at design literacy. We look at many aspects of the design
for the poor countries so kind of like the bottom of the pyramid. But I though interesting for
you today we talk about sigularity. I think we all know I don't have to go to deep and we spend

about 20% of money in frog in projecting future, researching stuff and finding out what's
coming, what could be. That also means we are kind of prepared when we get kind of business
challeng and most of our clients also expect that you integrate what they want to sell in the
market their business with teh social fabric of the goal. So we have two assumptions here. It
says that singularity requires a couple of elements of the progresses and what we took here
as a theme how we could integrate and human nervious system with computer hardware

and if we can blend humans and computers with user interface. And as you

may know that we work for Microsoft and 8 of the top 10 software companies so we know a lot
about UI and it's not always ideal. So the first

project we did was done by our European group inspired by Africa. So very tribal design and the
key innovation here is that it's one device and it reads on your skin who you are and some of my
swiss relatives they go 4 or 5 times a year to the stadium to vote and the government can't do anything
they must put all the legistator activity in front of the people and if it's voted it cannot be
taken to court. You can make a new vote if you get the signatures but it's actually done by the
people. So we think

it's about responsible citizenship as well. Everything in the future the user interface with the
real world. You will carry it around. You will project it into the air in front of you and also
the interaction will not be screens or windows or all of this or internet, which I think, dragged us
really back in terms of cultural appeal but it will be three dimensional and it will be active anywher
on earth and you can participate in what you want and the

kind of (inaudible) jewelery effectively comes in many different shapes in which has to go on whic
is a bit more African. So even the kinds living in the future cities pretty much (inaudible) can still
remember how a tree looks like.

You see we have some social methods.

The next thing is the idea of biological computing, organic computing and I hope it works.
I'm optimistic.

So the idea is that you have intelligent computers that (inaudible) inaudbile) team and

different societies on earth have different needs and I think living, some of them living in America's
pretty puritane about the way you can touch. You know in sexualy (inaudible) stuff which is more
sometimes extortion than reality but the point is why can you not get hacked by a computer that's
living on your body, it's crawling and it's providing also impact for your senses.

So if you got a symbotic robots. So you can do a displace which goes over your eye.

That's basically a little bit liek Minority Report I agree but the point is the machines you have
around you will change and will not be like fixed hardware and finally

our people mixed from Korea and also some, here in America some more inner city minded people and
we have all. Our creatives comes from everywhere. The key issue is as a creative and dilligent and good people. So the
point is if you take the Korean guy let's say. Consumes that if you produce all the technology in Asia, Korea,
China and Japan, why do we have to make those stupid vested
boxes

which are like a pebble in the head and don't work and don't make sense. So let's go do our traditions and

as we can print technology in the future on anything, you can design your own stuff every morning and you put it on.
We assume there is still a printer and a PC around but you design your software, you design you hardware
what you want today and you put it on like this.

Good example.

They will

not be build in ships it will be kind of organic. The point is that you can design it yourself or
fashion designes can do things. You can buy it on the web and you can actually different designs
for you the way you want to live today. Not many people other than my daughter will ask well daddy how
you get, this is kind of gross. What do you do well it's organic so in the evening you wash it off or whatever time of the day
and you choose the features you want. So I hope I'm still in the 5 minutes. So we have a slogan for in the triangle of German,
Switerland and France. I must say you always get called to honor and doing your duties but my
grandpa always said don't sleep, dream.