My name is Priyadarshini Karve

and I'm a nomine in the environment category, not in social entrpreneurship, as it is printed there, but that is an overlap
the work that I do could have went into social entrpreneurship also. I'm going to talk about attacking in door air
pollution through rural energy entrepreneurship. That is the project I'm coordinating for
appropriate rural technology institute.

It is now well recognized all air pollution is a major health threat to women and children in
the developing world.

And nearly 2 million women and children in the developing world die prematurely because of diseases
related to indoor air pollution and that is not counting the work hours that they lose because these diseases.

The major cause of indoor air pollution in the developing world is the smoke in the kitchen which comes from
burning condition bio fuels in traditional cooking stoves. It is very easy to say that one should be shifting
these populations to modern, clean cooking technologies but there are economic and political
various to that.

What we believe is what we have found a solution which is a more practical solution for fast solution for this problem.
There are two aspects to this solution. One is user friendly and affordable products and the other aspect is sustainable business model for
taking these products to the target population.

These are products, I'll go into the details of the design just briefly talk about some of them.
There is an improved wood burning that actually 3 or 4 varieties of these. These are made of portland
cement. They will reduce indoor air pollution but not eliminate it completely. That's the cheapest product.
About five dollars is the cost. The next one is a steam cooking device which works on charcoal
but the charcoal is not wood charcoal. It is charcoal made from argicultural waste. So you can say it's environment friendly
charcoal.

The design of the cooker is such that you require just 150 grams of fuel to cook food for 5 people. So it's a
very good efficient design. This costs about 10 dollars. The most expensive product costs
about a hundred dollars and that's the bio gas line and it is not a done base biogas. We are using starchy and sugary
waste material here which is a truly available and plentiful in the rural areas. Because the import is high in
energy, the size is reduced, the operation becomes easier. This is now becoming very popular in the
India.

We piloted

this project in Malusha State which is on the west coast of India and this is the business model that
we are following. Our organization Appropriate Rural Technology Institute that is driving the model,
in a region. A region is just a geographical area where there is social economics similarity in the population,
we select a partner In Jue. In Jue brings its knowledge of the region and also the good will it enjoys from
among the people in the region. In Jue helps us in best marketing the products in
selecting people for entrepreneurship training for conducting of awareness innovation and
marketing drive and so on. In View also helps involving local financial institutions for
giving finance to entrepreneurs. There is a supply company, a number of products which are
factory produced are required by entrepreneurs. These are supplied to the company. The partner In Jue
also provides warehousing services.

Initially the whole project requires excellent funding; however, the entrepreneurs are paying a royalty for
each device sold and that is going in a sustainability fund. We believe that in 5 or 6 years
the whole system will become self sustaining. The consumers are actually two categories. One is
low and medium income families who can radically by the products from entrepreneurs. They can afford to
do that. Our aim is not really to help the poorest of the poor people but that is happening as a sort
of a spin off. There are a number of welfare schemes by government and non-government organizations. They are
buying from our entrepreneurs who supply these devices to very poor people at low or no cost.

These are some of the pictures which will show you how people have responded to our project.
I think the pictures are self explanatory. I do not need to talk about this. This project was piloted in
2003 and will end in 2005, December. This has been funded by Shell Foundation and this is
what we have achieved so far. There are 10 interns involved, 120 entrepreneurs who are active. The
entrepreneurs are earning about 500 to 1000 dollars annually which is a respectable income in the
rural areas in India. 70,000 devices have been sold and this is just over a year and a half. The first
year and a half was used in training and creating the mine and so on. We're now going to scale up from
2006. The scale up is also partially funded by Shell Foundation. We will be working in Malusha state,
inaudible, 30 non-government organizations will be involved. About 500 entrepreneurs will be created
and in 10 years, our goal is to reach 1.4 million families. Beyond 2010, still a lot remains to be
done. Newer devices, newer products can be added to the range if you need to spread all over India.
if need to spread all over the developing world and then good renewable energy devices can to come into the portfolio.
So a lot of work is still to be done. The number 1.4 million may look large but actually it is less
than 10 percent of the total potential consumers in the two states. So from that you can judge what
a tremendous task we have undertaken but we have made a beginning and I believe that nothing
is impossible if people come together.

So I invite all of you to join hands with us in solving this very, very tedious health problem for the
entire developing world. Why are you creating income generating a portion of these farther inaudible
people of the developing world? Thank you.