Kira Radinsky

What are you most trying to accomplish in your work? 

"In SalesPredict we are trying to change the way companies due business by adding predictability to each stage of that process. Today, enough knowledge have accumulated in companies and in the business interactions around them recorded in the social and traditional media that can be leveraged in an automated way to predict future outcomes of many of the business actions. What we strive is to build algorithms that will automatically learn from these massive data points, combine them with the data of the specific business, and predict which business deals will close, how to focus the marketing efforts, and other recommendations to improve the business based on the ongoing trends in the world."

What do you think sets your work apart from the work of others in your field?

"Many companies try to achieve this level of predictability by manually analyzing their data. However, the market is so dynamic that manually monitoring those changes is becoming a non realistic task. Additionally, some of the changes are very slow - for example, the business has going through a trend that is visible when doing statistical analysis, but can be missed when analyzed by an expert as it would look as too few data points to conclude from. In addition to the company data, many external factors, such as world economical trends, success of failures of business suppliers etc, can also affect the business. Monitoring all those in real time, due to its size, unstructured nature and the need of human reading, becomes almost impossible for a human analyst and very hard for an automated system as well. In our work, Large-scale digital histories, social and real-time media, and behavior are harvested and augmented with human knowledge mined from the web to afford real-time estimations of likelihoods of future events. Some of the methodologies applied during this process include: clustering, Bayesian modeling, and deep semantic text analysis."

What have been the greatest challenges that you have encountered in your career?

"I believe there is not greatest challenge. Each year brings another one that the previous did not have. My challenges vary from technological challenges of doing a task never preformed before, and not knowing if it is at all solvable, to challenges of running a business. What is in common for me is that I don't see them as challenges - but rather as adventures and riddles to be solved."

Do you believe leaders and innovators have certain qualities that they all share? If so, what?

"For me a true innovator is someone who is not afraid to fail and fully driven by curiosity. It is someone who is willing to dedicate as much time as available for satisfy this curiosity and to bring something new to the world, that would not have been there if not for this perseverance."

How would you most like to change the world through your work?

I believe that many aspects of the human economical behavior can be modeled, thus creating a system which is self nurturing and optimizing, bringing each economical entity to its maximized potential through the algorithms we develop.

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